A very happy New Year to all readers - hope you are fully recharged after the break. So in this issue we look ahead to what we believe to be trends for promotional technology in 2024. The last year saw some interesting changes in consumer Tech and consumers waking up to new ideas and product concepts that we believe will continue this year.
To put promotional technology into a global picture let’s review the total picture. The global consumer electronics market size was valued at USD 738.75 billion in 2022 and is projected to grow from USD 773.40 billion in 2023 to USD 1,239.40 billion by 2030, exhibiting a CAGR of 6.97% during the forecast period. This goes to show how much we all buy and use electronics in our work and private lives - this speaks for itself in terms of the opportunity to find the right piece of promotional technology that supports your clients, staff and of course yourself.
Some products trends we experienced which we believe will grow in 2024:
Apple finally moved to USB-C for their industry leading iPhone 15 following their switch to this industry norm on their Macs, IPads and most other devices.
Smart phones reached a record 97% of the population who owns one - making the ongoing demand for good quality promotional technology to support this and brand recognition / recall a massive growth opportunity again in 2024 after a few unstable years during and immediately post covid.
Electronic payment was forecasted to be used by over 700 million users globally which takes in Apple and Google pay. This technology uses NFC (Near Field Communication) to connect credit card details and a payment / reader device. As this technology grows we see large marketing opportunity for this to be used to drive web site traffic, create digital business cards and other marketing content distribution when contained inside the device - its branding on the “inside and outside” of the promotional technology. Watch this trend grow in 2024 and keep your clients updated / tell them about the marketing opportunity first.
Travel is back in everyone’s mind and with expected holiday / biz travel arrivals expected in 2023 to be 4.35 billion and rising back above 2019 levels in 2024 to above 4.54 billion - promotional technology for use when on the move is an obvious opportunity for our industry this year. Watch out for more complex and useful travel bags, solar back packs, anti lost gear and of course travel adapters which will often charge all your devices whether laptops, phones or tablets.
Bluetooth is the leading technology for connecting devices whether headphones, earbuds, car entertainment etc and 2024 will see the introduction of a new phase in this technology.
This new generation of wireless headphones that are more power-efficient, sound better, and support novel new features like being able to connect an “unlimited” number of devices to a single source are coming soon. That’s thanks to Bluetooth LE Audio, an umbrella term for a collection of new features for Bluetooth devices that the Bluetooth standards body has announced - watch this space for more detailed news on this in the next article.
So let’s look at some of the trending / top selling consumer tech items last year: these included AirTags - Apple’s anti lost device, Bluetooth earbuds and headphones, ‘Smart’ Speakers, ‘Smart’ wearables - watches / fitness - health trackers, larger capacity power banks (up to 27.000 mah to keep all your devices connected and Fast Charge powerful (60-90W) / micro / GAN USB-C driven AC power charging plugs (an interesting one and now Apple don’t supply free the demand is growing).
Of course coupled with this is continued massive sales / growth of laptops, tablets, E - readers. This is according to our own market sales and that of Amazon as the leading retailer of technology in the UK.
We see these items continue to be popular in 2024 and the switch to more environment friendly materials will follow - look out for recycled aluminium, steel, plastics , leather and of course natural materials like cork, bamboo, cement and FSC managed wood.
2024 looks likely to be a bumper year for promotional electronics as this sector bounces back with new innovation, sustainable materials and of course your clients branding at the forefront of designers thinking. It’s definitely not an area to ignore as the dawn breaks on another year of promotional marketing - make sure your clients are up to date on all things ‘Tech’.
For help or advice about how promo tech can be used in your next campaign, get in touch with the team @ DTI - contact 0844 875 7624 or sales@desktopideas.com.
Comentários